Writer's Tip: Benefit vs Feature -One Tells, One Sells

Updated: Nov 16, 2018

Benefits vs. Features

A feature is a factual and specific statement about the product or service being being advertised, it is describing something. Features do not attract buyers or prospects. 

 That's where benefits come in.

 "What's in it for me?." The benefit tells the customer what the feature will do for them. When you have a headache, you don't buy aspirin, you buy relief.

Benefits strike a primal need in humans.

Usually, you can simply reword a feature to present it as a benefit. 

See video below.

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