WRITING DIRECT MAIL & SALES E-MAILS, A GUIDE

 

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Effective lesson | 12 page PDF

 

OBJECTIVES

                    

After reading this lesson, you will be able to:

  1. Explain when direct mail can be used effectively.

  2. Define the qualities of successful and effective direct mail copy.

  3. Explain how headings can be used effectively.

  4. Discuss how direct email is different.

  5. Describe the qualities of effective direct email.

  6. Write direct mail copy for a selected market.

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